On today ’s episode of You Asked : Panasonic is back — so , what come next ? Rtings.com weighs in on the LG C4 and shows us what respect and integrity looks like . And think of that Samsung and Google partnership designed to take on Dolby Atmos ? What ’s up with that ?
What is IAMF?
have ’s recoil things off with an email from Norman , who wants more info on the Samsung and Google partnership that direct to take on Dolby Atmos with what has been called IAMF , or Immersive Audio Model and Formats . Norman want to buy a new TV and soundbar , but he does n’t want to do so until he knows some exist gadget will support it — or that it ’s come to products in 2025 .
To see everyone up , Samsung harbinger in November 2023 that it hadteamed up with Google to prepare IAMF . ( Which I really , really , really Bob Hope is just a working name , because I just do n’t see that working great on the side of boxes . ) Since that announcement , it was shown at CES in January 2024 , though I confessedly did not get to go through the demo .
IAMF is meant to be an unfastened - source 3D audio frequency format . Another way of put it is that it is meant to provide a Dolby Atmos - like environment strait experience without trust on Dolby at all — let in having to pay Dolby ’s licensing fees .
Creating Dolby Atmos audio requires a bunch of steps in the Dolby pipeline . Audio needs needs to be blend and mastered in Dolby Atmos and encoded in Dolby ’s data formatting , then decoded using Dolby decipherer .
IAMF would be an open - germ banner that anyone could take up , return 3D audio with no payments made to Dolby . At least , that ’s one means of look at it . grasp profoundly , it appears that IAMF could offer more .
When I say that IAMF would take on Dolby Atmos , it ’s crucial to elucidate that it reckon like Samsung , at least for now , is more interested in providing 3D sound recording from television set speakers and simpler soundbars — offering height issue and practical surround without having loudspeaker all over your elbow room . Dolby Atmos can be used in the same way . But , again , you have to represent in Dolby ’s resort area and pay for the perquisite .
IAMF would allow all kinds of content creators — even small self-governing Godhead — to make 3D audio . And that 3D audio could be played on a wide range of gadget and platforms , in a broad range of environments .
Well , last we hear , it was hoped that IAMF would make its introduction late in 2024 which , by my watch is … right now ? Or at least right around the corner .
That does n’t entail that your Samsung TV or soundbar will inevitably be able to take advantage of IAMF after this yr , though . I think a self-aggrandizing microcode and computer software update theoreticallycouldallow be Samsung equipment to accept it shortly . But without unbendable confirmation from Samsung that is the case , I would n’t put money on that theme .
I do think , however , that if IAMF has been build well behind the scenes , Samsung will plunge it and make a very big deal about it at CES 2025 in just a few months . But I have a lot of concerns . That ’s not going to stop me from speculating , though .
Repeat : This is speculation . Once IAMF launches , how long will we have to look until there ’s content to enjoy ? I just do n’t see Netflix , Disney+ , or Max dramatise it right out . possibly Amazon ? Amazon was quick to jump on the HDR+ train , so I can see Amazon being a launching partner with Samsung on IAMF .
Here ’s another care : Dolby Atmos is omnipresent . A lot of braggart industry role player are heavy induct in Dolby Atmos yield , and maybe they will add on IAMF to their work flow . But I do n’t think they will ditch Dolby Atmos — at least not anytime shortly .
Where IAMF could grab the enceinte footing is through content providers that do n’t presently do Dolby Atmos at all . I ’m thinking YouTube , Pluto — streaming services that just support basic stereo system speech sound . So maybe that ’s what it looks like when it comes out ?
I wouldnotlet IAMF in any way shape a purchase decision right now . This is one area in which I just do n’t see FOMO coming into play . And I ’m talking about genuine FOMO .
Rtings responds to LG C4 issues
This next one is more of a cry - out to Rtings.com , which answer to a call - out I madein a previous instalment of You Askedin which I address some questions about an issue of dark-green tint on the LG C4 OLED when viewed at an slant . I detailed my experience with the LG C4 I review , contrast that withRting ’s narration , and because I was n’t sure what the tenor and tone around Rtings ’ tale actually was , I asked that they help oneself clarify things .
That ’s exactly what they did . Here’swhat Rtings said :
Hey kinfolk ! Sorry for the delay on our goal , but we just came across this video recording and want to derail in to try and readable thing up !
One thing we can support remain unchanged is that there ’s a noticeable unripe tint on the C4 we bought and tested . This is a widespread issue that impacts almost all LG OLED panels , but this is also something that can vary widely from social unit - to - unit . LG Electronics has confirmed to us that our unit is about as forged as it gets , and anything bad would n’t pass LG ’s quality command check . Although it varies between unit , most people should n’t see this issue on their TV . This issue also is n’t new or exclusive to the C4 , as it ’s been an payoff on LG TVs for a few years now .
That said , we ’ve actually gone forward and updated our critique to echo this opinion by rights , as we never require our review to be misleading to substance abuser .
Caleb , we really appreciate you bring this up and initiate this dialog , since it ’s facilitate us improve the quality of our reappraisal . Thanks a bunch !
So , first off , thanks to Rtings for fill the fourth dimension to point out . Second , thanks to Rtings for being truly classy about it . This is what quislingism should look like . few supposition , more interrogative that essay to read . In a YouTube world where fictitious character Assault thinly veiled as “ chemical reaction video ” are so coarse , this is a first-rate - big breather of fresh aviation .
Also , I think it is capital to know that we all collectively have the right read on the green - tint take . Rtings is correct , and I ’ve written a lot about it . W - OLED instrument panel from LG display run to have a slight greenish tint , and QD - OLEDs from Samsung tend to have a more magenta or pink - ish tint . In most cause it is a conflict you only see in side by side comparisons where you have a point of reference . what is more , there are degree of severity to this . It go like the unit Rtings got was on the stronger side , while mine was on the weak side .
And now we all know more than we did before , and we can all make better decision . I love it . Thanks again to Rtings for taking the clock time . And here ’s to more collaboration in the future !
Panasonic’s return to the U.S. market
Gree7964 write : Could you review the new Panasonic W95 Series Mini LED TV shortly ? I have been a Panasonic rooter for professional video products , so I ’m interested to see how their Modern consumer television is compared to the other top brand you regularly brush up . And Johnnyice428 wrote : I was going to kick upstairs to LG ’s 65 - inch G4 . But with the announcement of Panasonic ’s return to the U.S. market place I need to hold off for a review of the U.S. release . Will you be reviewing the flagship interlingual rendition of the three being released ?
First things first : Nobody is disregard Panasonic here . Had I been able to make an event held in California a few weeks back , I might have gotten the TVs two week earlier . Unfortunately , I could not attend . Just was n’t in the cards , I ’m afraid .
secondly , I have n’t published a video around Panasonic ’s return key not because I do n’t think it is a with child deal , but because we have a long line of idiot box that are going to be reviewed . In other words , I have to prioritize . And while I am stoked about Panasonic ’s return , I had to wait to talk about it until it correspond — which is right now .
I have two of those new Panasonic TVs on the way . I ’m getting the Z95A OLED and the W95A mini - LED . Panasonic do back is super exciting . I ’ve been seem forward to this Clarence Shepard Day Jr. for long time . And now that it is finally here , I ’m kind of geeking out .
