For the last three days , Apple has launched four young iPhones each fall : a regular mannequin , the iPhone Plus , iPhone Pro , and iPhone Pro Max . Anew account by CIRP revealswhich fashion model is the most popular . And you may be surprised by the reply .
Since the iPhone 14 series in 2022 , the regular iPhone has consistently been Apple ’s top - sell handset , and it ’s not even closelipped .
The base iPhones 14 , 15 , and 16 represent about 45 % of annual iPhone sales . This is followed by the iPhone Pro Max , which grabs about 25 % of sales agreement , and the iPhone Pro , which represents about 20 % . The iPhone Plus , the first framework of which was the iPhone 14 Plus , stool up a little more than 10 % of iPhone sales on average .
The steady iPhone , like thebase iPhone 16 , systematically outsells the iPhone Pro Max by about two to one and outperforms other model by an even greater gross profit margin . The primary reasonableness for this trend is no doubt its price ; the stock model is close to $ 400 cheap than the entry - level iPhone Pro Max and $ 200 less than the iPhone Pro .
Another key factor drive the warm sales of the regular iPhone is the variety of color options uncommitted . Regular models often do in bright , more vibrant colour , while the iPhone Pro models boast more low-key tones . This appeal of lively colour may pull consumer await for a more personalized gadget . Lastly , it appears that many consumers do n’t see enough advantage to justify the higher price of the iPhone Pro model . Enhanced scrap , additional camera feature , and a hardy figure may not be enough to sway their decision .
Why does the larger iPhone Pro Max outperform the smaller iPhone Pro , while the even iPhone outperforms the magnanimous iPhone Plus ? Perhaps it ’s as elementary as a more pregnant number of iPhone Pro Max vendee are committed to buyingthe unspoiled iPhoneeach year in term of features , including the big display , and that just happens to be that yr ’s iPhone Pro Max model .
Although the iPhone Plus is the lowest - sell model in the iPhone serial publication , it outperforms the older iPhone mini , which Apple discontinue after the iPhone 12 miniskirt launch in 2020 . harmonise to CIRP , the iPhone Plus has not only surpassed the market share of the iPhone miniskirt that it replaced , but it has also appropriate some share from the base model . For good example , in 2022 , the iPhone 12 miniskirt took just 7 % of the market portion compare to 46 % for the even iPhone . Two years later , the iPhone Plus has grabbed 13 % of iPhone sales liken to the 42 % for the regular iPhone .
In 2025 , Apple is look to innovate an “ iPhone aviation ” for the first metre . This model will likely replace the iPhone Plus and importantly differentiate itself from the other model in theiPhone 17 series .
As the name imply , the iPhone Air could be the thinnest iPhone ever . However , to achieve this slim design , it has been reported that Apple may ask to make some compromise . For exemplar , the iPhone Air might have a less advanced camera organization than the other models in the series . Similar to the iPhone 16 Plus , it may also boast a less powerful chipset than the iPhone Pro model .
Only time will evidence if the iPhone Air will surpass the market ploughshare of the iPhone Plus , and if it does , how much the sales of the base model iPhone will contribute to that growth . It will also be interesting to see whether customers who typically choose the iPhone Pro Max will determine to go for the thinnest iPhone ever alternatively .
