The yr was 2015 . Back when the obsession was making the lean phone out there . Chinese smartphone brands made their bearing felt in the race , out - slimming the big boys . Vivo ’s crown jewel was merely 4.75 mm across .
Even Samsung partook and launched a sound that bunk Apple at the cross - section plot . A decade later , the wheels of smartphone design are turning back to slender phone .
The rumor mill continue spilling details about theGalaxy S25 SlimandiPhone 17 Slim . I am hop the other murmur about a monumental iPhone redesign are also true . It ’s eminent meter , Apple .
I am not so promising about Samsung , however .
A whole new generation. Same old design
A few reliable leaks have given us our first glimpse of the upcomingGalaxy S25 seriesphones . They all look , well , the same as theGalaxy S24series .
The S25 Ultra modelling seems a tad fresher , but the tweak are far from groundbreaking ceremony . Samsung ’s designer rounded off the sharp corners and telephone it a magnificent mean solar day of immense labour . The vanilla and Plus framework will only get deoxyephedrine shells in a slightly different shade .
Look at the aver design “ refresh ” on the yet - to - be - launched Galaxy S25 Ultra and the entry - level Galaxy A13 side by side . The similarity is evident , but the sides and corner r set the two phones apart . I acknowledge some of our readers are people of dramatic taste in their electronics and have sharp eyes at UX commentary .
Let ’s take thing up a pass and find the Galaxy S flagship hidden in this montage of Samsung phones .
I lied . apology . There ’s no Galaxy S serial smartphone in that collage .
What we have here are the Galaxy A16 , A05s , and A34 5 G smartphones in the same order . The Galaxy A05s , in peculiar , is over seven times less expensive than the least - expensive Galaxy S24 series telephone , which looks nearly identical .
All right , time for some course correction and to juice up the trouble point . In the image below , one of the gadget is a Galaxy S flagship smartphone , while the stay on two are midrangers from the Galaxy A - series . Take a swing at split the gold from the grass .
Sorry ! There was some redaction oversight on my part . Again , there ’s no Galaxy S serial phone in the picture above . Instead , the devices you see are Galaxy A14 5G , Galaxy A55 5 GiB , andGalaxy A54 5G.
The latter two even adopt a trash - and - metal frame and propose a fantastical in - hired man experience , just like the Galaxy S24 . And the Galaxy S23 before it . And their respective “ Plus ” trimness . To put it only , one ca n’t even go with the parameter that “ the Galaxy S at least feel good . ”
The situation is so unfit that Samsung even makes Apple look good . The same Apple that go forward to trade the iPhone SE , mold after a phone that was set up all the way back in 2017 .
In the paradigm above , you see three different mainline iPhones launch within four year . Apple at least spent some clip move around the tv camera lens system or trade aside from the darn ugly notch to the Dynamic Island aesthetics in that span .
Samsung has n’t done either . In fact , the Korean electronics heavyweight has only made the office worse by aping the same look everywhere , from flagships and premium midrangers to incoming - level phones .
To exacerbate thing , the company further switch gears and went in the inverse focusing with purpose experiment . Take a look at these two budget - well-disposed Galaxy smartphones , which be merely a fraction of the Galaxy S sticker price yet serve more character on their rear shell .
When Samsung establish the Galaxy S22 , it paraded boldclaimslike “ Essence of Originality “ and “ Bold Geometry . ” Next came the Galaxy A - seriesintroduction , track alongside the “ A is for Aesthetic ” punchline .
Here ’s the playfulness part . All of them , even in Samsung ’s press asset , look identical . The situation is laughably bad , and it suffer to imagine that Samsung once made stunning speech sound with bold color combinations and invention language .
I still lovingly remember the Galaxy S6 Edge and the Galaxy S8 . So much so that despite self-conceited batteries and a cracked chassis , I still keep those phones in my draftsman , owing to their standout looks . I could n’t afford them back then , but I still plop cash on used units years later .
Convenient boredom or complacency?
It ’s not backbreaking , Samsung . Certainly not with the kind of resources at your command . And the gauze-like natural endowment at your disposal . If you ’re looking for inspiration , turn your regard to Chinese gens like OnePlus , Oppo , Vivo , and Xiaomi .
Their headphone are no less private-enterprise . Some even leapfrog the Galaxy S Ultra and Z Fold gadget in innovation and hardheaded facet while appear far more appealing . Oh , they even cost less than an average Galaxy flagship .
I can give a heck long ton of illustration . TheOnePlus 11 in its exquisite creamy marble tone . TheOppo Find X8 . TheXiaomi 15 . Thepink Google Pixel 9 professional . All of them are fresh but , most significantly , unique in the crew .
Samsung ca n’t even lay its agio earpiece aside from its plastic - made budget champions . The year 2025 , regrettably , does n’t seem primed for a intent Renascence if the leaks are to be conceive .
2026 ? Maybe . Just tune into your past , Samsung !