One of the most infuriating matter about opening a social media app is land on a opus of content and then the app suddenly decide to brush up the provender before you are done fully watching it . Instagram is one of those platforms , and so is X.

Well , it seems Instagram has made the course correction and will no longer refreshen the provender upon launching the app unless user physically swipe up or down to scroll past it . The change was support by Instagram chief Adam Mosseri in an AMA session .

It was not a bug , as the expression goes in the technical school circles . Instead , it was a deliberate UI decision with some proficient reasoning behind it . According to Mosseri , the whole system was referred to as “ rug pull , ” apparently a cheeky quotation to the crypto cozenage where a bad actor on the spur of the moment abandons the project after take in a bank .

Literary inspirations away , it was a inadequate decision . Even Mosseri accommodate to as much . “ It ’s really teasing , ” he quipped in an update shared on his Instagram explanation , discussing recent changes to the platform that exploiter might not be cognizant of .

So why exactly did Instagram encompass such a frustrating   tactics in the first place ? “ We did that because we were trying to load substance and it was take a while , so we showed you something that was already download in the interim , ” Mosseri say . “ Generally , it ’s serious for battle . ”

It seems the decision to forbid the rug pull system for loading message on app launching actually had a negative impact , but Instagram ultimately moved ahead . “ We actually withdraw a little bit of engagement attain for this , but it is a much serious experience for the average user , ” Mosseri said .

Talking about updates , the Meta - owned social media program recentlylauncheda campaign to battle the ills of digital sextortion in partnership with the National Center for Missing & Exploited Children ( NCMEC ) . The melodic theme is to train young users about the signs of opprobrious intent from sorry actors .

On a related bank note , the company alsoaddedmore restriction to accounts have by users under the age of 16 year . Instagram Teen Accounts , as the company calls them , put safety rail on conversations with strangersand also mandate paternal license to tweak the built - in protections .

Just over a month ago , the fellowship also highlighted tweaks to the agency users communicate on Instagram . Among them is the arriver of AI pricker , piggyback on theadvances offered by Meta AIthat are now available across the sister social apps .

For ease of memory access , Instagram users are now able-bodied to immobilise up to three personal or group chats to the top of their DM section . Then there are other thoughtful feature like the power to commit mute substance and vista - once contentedness , mirror a strategy that is also available on communication platform like WhatsApp .