Fionna Agomuoh / DigitalTrends.com
In the newAI PCera , HP is starting overbold with an entirely new branding structure to highlight the magnate and operation of a fresh curing of computer .
While many people may be familiar with the company ’s Pavilion , Envy , and Spectre intersection on the consumer side and the Dragonfly devices for enterprise choice , HP will now retire these line and overhaul its options under two chief stemma : consumer and commercial . These include the Omni stigma for consumers and the Elite brand name for commercial . The company unveiled its first products for each line , the HP OmniBook X AI PC and HP EliteBook Ultra AI personal computer , on Monday during Microsoft ’s AI Vision event . I got to see the newfangled devices ahead of the effect and chequer out how this new stigmatisation and blueprint await in mortal .
Fionna Agomuoh / DigitalTrends.com
A new beginning
These theoretical account will be the rootage of an overall brand expansion for HP . On the consumer side , the society project to have several forms and tiers of Omni products with the goal of making client selection simpler . Notably , HP plans to keep its Omen gaming PC brand entire during this restructuring .
“ We have seen in our research that it have 20 days for a client to bribe a PC in the consumer space , and along these 20 days , one - third of the customers are delaying or omit their purchase , or even worse , they may grease one’s palms the incorrect PC because they do n’t see what is the good PC for their motive , ” Pierre - Antoine Robineau , HP ’s vice president of consumer solution , tell Digital Trends .
There will be OmniBook for laptops , OmniStudio for all - in - one , and OmniDesk for towboat PCs . The performance range of devices will begin with 3 as the al-Qaida , and go up to 5 and then 7 , while X represents 10 , but also the unknown nature of X. And , last , there ’s Ultra , the gamey - close and highest performance models .
Robineau noted this structure would take into account each gadget to have its own value proffer and monetary value points . For example , if HP were to free an groundbreaking form factor like a foldable gadget , that aspect would be added to the name , such as a likely Omnibook disco biscuit Fold , or the Omnibook Ultra Fold if it was more agio .
On the commercial side , the fellowship also plans to have several forms and level of products , starting with Pro for channel - orient customers and transitioning to Elite for enterprise customers . update from the former Dragonfly enterprise line , HP is shifting its naming episode to single digits . For exercise , from 800 or 600 to 8 or 6 . The hierarchy will be 2 , 4 , 6 , 8 , disco biscuit , and Ultra . The Omni stigmatisation will have odd phone number and the Elite will have even numbers to differentiate between the two railway line .
Generation - to - generation update will see the EliteBook models ’ G - numeral notation , such as G1 , G2 , and so on . The PCs will also include in their branding a letter indicating the character of silicon featured in the Cartesian product , such as Qualcomm or AMD . So , the official name of the latterly announced EliteBook is the HP EliteBook Ultra G1q .
It’s all about AI, of course
As another unique standout , the laptops feature a new AI Helix logotype , interpret AI and DNA , which HP plans to use as an identifier for every gadget and slice of software program built for AI experiences . The OmniBook X AI microcomputer is available in Meteor Silver and Ceramic white color schemes , while the EliteBook Ultra AI microcomputer is available in Atmosphere Blue and feature a smudge - resistant Physical Vapor Deposition ( PVD ) coating on its back instrument panel .
With the OmniBook cristal AI PC and EliteBook Ultra AI microcomputer now official , HP has notably acquaint some of the highest - tiered models in their respective lines . Highlighting the AI microcomputer features of both devices , they are power by the Qualcomm Snapdragon X Elite central processor and its consecrate Neural Processing Unit ( NPU ) , which enables a processing power of at least 40 trillion operation per second ( peak ) . This allow both the OmniBook X and EliteBook Ultra to execute various reproductive AI features that are based on large spoken language model .
HP has included several AI feature on its Omni and Elite , let in its Poly Camera Pro , which include several conferencing , frame , setting , and multicamera features that wo n’t affect the equipment ’s mainframe or battery life .
The laptops also include HP ’s AI Companion , an on - gimmick hub that permit users to perform personal tasks and unique organisation - base function consort to their penury . The GPT - free-base chatbot can execute such tasks as summarizing legal text file or analyzing a personal computer and produce a personalised driver update schedule .
ARM takes hold
HP noted that the OmniBook X and EliteBook Ultra start the Snapdragon X Elite performed 17 % better in benchmark examination against the MacBook Pro with the M3 in multi - thread operation , due to their rooter . build for efficiency , each model can back up over a full day of battery life sentence at 26 60 minutes without commove , while being able to deal over 12 hours of Teams calls , over 20 hour of web browse , and up to 22 hour of streaming , among other high - public presentation tasks .
The OmniBook X AI personal computer have a 14 - in 2.2 K multitouch video display with 300 nits luminosity , up to 32 GB LPDDR5x dual duct memory , up to a 2 TB PCIe SSD , and a 5MP IR camera . stimulation includes two USB - C ports , one USB - A interface , and a 3.5 audio Jack-tar . Connectivity includes Wi - Fi 7 , Wi - Fi 6E , Bluetooth 5.4 , Bluetooth 5.3 , and Modern Standby .
stamp battery sustenance includes a three -cell , 59 - watt - hr system and a 65 - James Watt USB - C might adapter . The laptop lead the Windows 11 Home or Pro operating system .
The EliteBook Ultra AI personal computer boast a 14 - inch 2.2 K touch13 display with 300 nits brightness level , up to 32 GB LPDDR5x dual channel memory , up toa 2 TB PCIe SSD , and a 5MP IR camera . Input include two USB - C ports , one USB - A port , and a 3.5 sound jack . Connectivity includes Wi - Fi 7 and Wi - Fi 6E. Battery support includes a thre -cell , 59 - W - hour scheme and a 65 - W USB - C slender power adapter . The laptop runs the Windows 11 Home 64 Next Gen Premium or Pro 64 NextGen Premium operating system .
The HP OmniBook Adam AI PC 1 TB storage model is available for preorder atstarting at $ 1,200 . It will start out shipping on June 18 . The laptop computer will also sell at .
The HP EliteBook Ultra AI personal computer is usable for preorder atstarting at $ 1,700 . It will also begin shipping on June 18 .
