The holiday season is upon us , and that in all probability means you ’ll be doing a lot of shopping in the coming calendar week . Google is doing its part to avail make that shopping experience a bit easier , particularly if you want to do some in - person shopping rather than online , with some new features come to Google Lens and Google Pay in front of the holiday .
Shop better through Google Lens
According to Google , Google Lens performs about 20 billion visual search each month , and about 20 % of those are shopping - related . Today ’s update helps make Lens more useful by giving you insights tailor-make to the computer storage you are currently in so you’re able to make informed decision .
How does this work ? All you have to do is snap a photo , and then Google Lens can notice information on that product , give you like alternative that are in stock , determine whether or not the price is competitive , and even bring up review from other shoppers .
These unexampled feature are made potential by significant advancements in Google ’s AI image recognition technology . It ’s power by the Google Shopping Graph ’s 45 billion - plus ware listings , in - stock inventory datum from various retailers , and Google’sGemini models . Google claims that 72 % of Americans practice theirsmartphonewhile shopping , and more than 50 % say that they leave without buying anything because they were n’t sure about urinate the purchase at that point . Google Lens direct to aid shopper make informed conclusion on the billet .
If you want to try this feature out for yourself , it work with beauty products , toy , and electronics at store that currently share their inventory data with Google . To habituate it , pick out the Lens ikon in the hunt bar of the Google app . This is useable for both theAndroidandiOSversions of the app , and it requires share location data .
A safer way to pay
Secondly , Google is also making it easier to make up for your holiday shopping . sooner in 2024 , Google introduced new buy now , pay tardy options in Google Pay through a partnership with Affirm and Zip . Google is now adding another partner to the leaning : Afterpay , which will be useable soon . to boot , Klarna is arrive in 2025 .
Google is also make your information even safer through Google Pay by using practical cards . These virtual scorecard already conceal your American Express , Capital One , or Citi card number when you use them for on-line transactions , repress the risk of sham . Now , Google is add Discover to the list , too .
For merchants , Google is piloting a raw service to better identify and detect deceitful transactions and prevent fraudsters from using steal information . The service will also free logical transactions that might get false for fraud .
