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ChatGPTdeveloper OpenAI may be one step closer to creating a third - party search tool that integrates the chatbot into other internet site as primary feature . If the project comes to fruition , OpenAI could point Google as both a search locomotive and web web browser app .
A source toldThe Informationthe project is a search putz call NLWeb , Natural Language Web , and that it is currently in a prototype phase . OpenAI has showcased the prototype to several potential partners in travelling , retail , substantial estate , and nutrient industries , with Conde Nast , Redfin , Eventbrite , and Priceline being named by brand . The puppet would enable ChatGPT search features onto the websites of these brand ’ product and services .
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NLWeb could rival many cursorily developing usage Google has developed for its ownGeminiAI tools . As OpenAI sparked the AI war in November 2022 , Google was one of many companies to follow with chatbots of its own . Gemini has been fleshed out into not only a knowledgeable AI helper and writing passenger vehicle but has been integrate into Google ’s search locomotive engine to aid substance abuser with shopping and travel , among several other tasks .
This seems to be where OpenAI sees an opportunity to gainsay Google ’s dominance . Statistics observe Google ’s Chrome web internet browser hoards 66.68 % of the worldwide market part in comparing to other browsers . Meanwhile , researcher observe thatChatGPT ’s global visitorsin October 2024 at 3.7 billion rivaled that of Chrome at 3.45 billion . Additionally , ChatGPT ’s traffic has been growing steadily since May 2024 .
OpenAI recently introduce ChatGPT Search , a search locomotive engine feature within its chatbot that allows users to get actual - time answers to interrogation , such as sport scores , violate news , and stock quotes . This service has shift ChatGPT to already become more like Google hunt , and in turn like Google ’s AI tools .
Meanwhile , other reports have take note that Google has late get the ire of the Department of Justice ( DOJ ) , which is urging the company to separate up its brands by selling theChrome web browser divisionof its organization . If the opinion come to come about , Google would be banned from the web browser app market for five years , which would give a competitor ample metre to build its footing in the industriousness .
OpenAI also has “ lately take ” developing a proprietary World Wide Web browser app but is “ not remotely close ” to moving forward with such a project , The Informationnoted .